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Understanding CRM: Types and Benefits by YASH SALVI is a document available to read on EtoBox.
What is Understanding CRM: Types and Benefits about?
Customer Relationship Management (CRM) encompasses practices and technologies that organizations use to manage customer interactions and data, aiming to improve relationships and drive sales. Its significance includes enhancing customer satisfaction and retention, improving service, and providing insights for targeted marketing and sales growth. The document also discusses the evolving nature of CRM, misconceptions, types of CRM, and the interests of various constituencies in CRM, emphasizing its importance
- Author
- YASH SALVI
- Language
- EN