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Key Principles of Behavioral Finance by Jorge Ruiz is a document available to read on EtoBox.
What is Key Principles of Behavioral Finance about?
This document outlines key principles of behavioral finance. It begins with an introduction explaining that behavioral finance seeks to combine psychology, sociology, and traditional finance to help explain irrational financial decision making. The document then discusses several behavioral finance concepts including prospect theory and loss aversion, anchoring, mental accounting, confirmation and hindsight bias, gambler
- Author
- Jorge Ruiz
- Language
- EN