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This document is a summer internship project report by Avadh Karangiya on decision-making processes in acquiring life insurance at HDFC Life Insurance, submitted to Christ Institute of Management for an MBA degree. It includes an overview of the insurance industry in India, the history and profile of HDFC Life, marketing strategies, and a SWOT analysis of the company. The research aims to enhance understanding of consumer choices and improve the life insurance market

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hp7341098

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EN