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Integrated Marketing Communication Overview by hasithatikiri is a document available to read on EtoBox.
What is Integrated Marketing Communication Overview about?
This document provides an overview of integrated marketing communication (IMC). It discusses key concepts like the communication model, elements of the promotional mix, trends impacting IMC, and the importance of corporate image and branding within an IMC plan. The communication model shows how messages are encoded and decoded between senders and receivers. An IMC plan should integrate all marketing mix elements and promotional mix strategies to deliver a coordinated message. Managing corporate image and br
- Author
- hasithatikiri
- Language
- EN