Can I read Roadside MBA : back road lessons for entrepreneurs, executives, and small business owners on EtoBox?

Roadside MBA : back road lessons for entrepreneurs, executives, and small business owners by Michael Mazzeo; Paul E Oyer; Scott Schaefer is a self-help book available to read on EtoBox.

What is Roadside MBA : back road lessons for entrepreneurs, executives, and small business owners about?

In this "refreshingly different" high-toned business book, three leading business school professors take to America's back roads in search of offbeat small businessesenterprises that hold valuable lessons for executives and entrepreneurs everywhere ( Bloomberg Businessweek ). While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and embarked on a life-changing road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three men decided to pull their heads out of their ivory towers and search for insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Wa

Who reads Roadside MBA : back road lessons for entrepreneurs, executives, and small business owners?

Author

Michael Mazzeo; Paul E Oyer; Scott Schaefer

Publisher

Business Plus

Published

2014

Language

EN

ISBN

9780230772588

Category

self-help

Subjects

Management, Self Help, Business

Rating

3.53 / 5 (112 ratings)

Updated

2026-03-13