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Model Letters and Memos: A Handbook for Scientists & Engineers by Ron Tepper, Tepper is a book available to read on EtoBox.

What is Model Letters and Memos: A Handbook for Scientists & Engineers about?

<p><P>Most scientists, engineers, and other professionals in technical fields are quite comfortable using their analytical skills and carrying out the most detail-oriented research. Yet when it comes to communicating highly technical information to others in a manner that is both clear and concise, even the best minds are often at a loss.<br> <br> Model Letters and Memos&#58; A Handbook for Scientists and Engineers shows technically oriented individuals how to communicate their ideas clearly to a wide range of audiences. The author uses two distinct formulas to help compose all kinds of effective, lucidly written correspondence.<br> <br> The first formula is a four-step process called AIDA, which stands for Attention, Interest, Desire, and Action. This formula enables busy professionals to organize their thoughts and communicate them clearly, directly, and accurately.<br> <br> The second formula covered in the book, IBC, or Introduction, Body, and Conclusion, shows how to break down every memo into its three most important parts. Step-by-step and with specific examples, the author illustrates how to set up an introduction, communicate the desired information, and develop a conclusi

Author

Ron Tepper, Tepper

Publisher

Wiley, John & Sons, Incorporated

Published

1996

Language

EN

ISBN

9780471139171

Subjects

Literary Fiction, Technology, Humanities