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KFC by usmansajad is a document available to read on EtoBox.
KFC has become the largest restaurant company in mainland China by adapting its Western business model to Chinese culture and consumers. It has over 3,700 stores in China and opens a new one every day. KFC tailored its menus to local tastes by expanding beyond chicken to include 50 items like congee and egg tarts. It also adapted its distribution by franchising in smaller cities and building out the supply chain from local farmers. Through understanding Chinese customers and culture, KFC has found strong br
- Author
- usmansajad
- Language
- EN