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What is Marketing Communication Process Explained about?

The marketing communication process involves several elements: a sender encodes a message and transmits it through a media channel to the receiver. The receiver then decodes the message. There may be noise that interferes during the transmission. Feedback from the receiver back to the sender completes the process. Marketers act as both senders when promoting products and receivers when analyzing target markets. The goal is for the message to be understood by the receiver as the sender intended.

Author

muhd_amirul_29

Language

EN