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What is Understanding Perceptual Processes and Biases about?

Perceptual processes involve observing external objects, selecting certain perceptions, organizing those perceptions, interpreting what they mean, and determining a response. Selection, organization and interpretation can differ between individuals. Perceptual selection is influenced by both internal factors like personality and motivation, and external factors like size, intensity, contrast and repetition. Cognitive biases that can distort perception include confirmation bias, self-serving bias, and belief

Author

Adrian Franklin

Language

EN