About this document
Anonymous Data by 0110224021 is a document available to read on EtoBox.
This study examines the role of anonymous data in enhancing consumer loyalty on e-commerce platforms in Indonesia, revealing a significant positive relationship between the use of such data and consumer loyalty. Through a quantitative analysis of 60 respondents, the research highlights how anonymous data facilitates personalized recommendations and targeted promotions while maintaining privacy, thus fostering trust and engagement. The findings emphasize the necessity of ethical data practices in the e-comme
- Author
- 0110224021
- Language
- EN