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OnePlus Marketing Strategy in Mumbai by shaikh hamid is a document available to read on EtoBox.

What is OnePlus Marketing Strategy in Mumbai about?

The document outlines a study on the marketing strategy of OnePlus in Mumbai, focusing on consumer behavior, preferences, and brand perception, with a sample size of 182 using convenience sampling. It emphasizes the importance of understanding local market dynamics for effective marketing decisions and identifies limitations such as the confined sample and geographical scope. Additionally, it reviews literature on various factors influencing consumer choices and brand equity in the mobile phone industry.

Author

shaikh hamid

Language

EN