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What is Blue Ocean Stgy - MM GP about?

The Murugappa Group has adopted a Blue Ocean Strategy to thrive in competitive markets by creating unique niches rather than competing head-on. The company has diversified its fertilizer business, significantly increasing its revenue from new areas while reducing dependency on traditional fertilizer sales. Additionally, the Group has innovated in its cycle and financial services sectors to enhance customer experience and service speed.

Author

Dhanush Basavanna

Language

EN