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Marketplace Positioning in Indonesia by Ukay Masdukay is a document available to read on EtoBox.

What is Marketplace Positioning in Indonesia about?

1) The document analyzes the positioning of marketplaces in Indonesia based on consumer perceptions. It uses survey data from 350 respondents and multidimensional scaling analysis. 2) The analysis finds that marketplace shop and Lazada are similarly perceived in terms of ease of use, information quality, design, and process control. Tokopedia is similarly perceived for ease of use, customer service, and price. 3) The document discusses how marketplaces function as intermediaries between sellers and onlin

Author

Ukay Masdukay

Language

EN