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Can I read Perceptual differences in corporate philanthropy motives: a South Korean study on EtoBox?
Perceptual differences in corporate philanthropy motives: a South Korean study by Hanjoon Lee; Karen M. Lancendorfer; Robert Reck is a Social Sciences article available to read on EtoBox.
What is Perceptual differences in corporate philanthropy motives: a South Korean study about?
We studied what types of motives South Korean consumers and corporate giving officers attributed to corporate philanthropy (CP). Results showed gaps between consumers and corporate giving officers in that consumers more firmly believed corporations conducted CP for profit‐driven motives than did corporate giving officers, whereas the corporate giving officers more strongly perceived that corporations engaged in CP for altruistic motives. Based on these findings, we discuss managerial implications for practitioners. Copyright © 2011 John Wiley & Sons, Ltd.
Who reads Perceptual differences in corporate philanthropy motives: a South Korean study?
It is typically read by researchers, students, and practitioners in Social Sciences.
- Author
- Hanjoon Lee; Karen M. Lancendorfer; Robert Reck
- Publisher
- John Wiley and Sons; Wiley (John Wiley & Sons); John Wiley and Sons Ltd; Wiley (ISSN 1465-4520)
- Published
- 2011
- Language
- EN
- Field
- Social Sciences
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