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About this Social Sciences article

Using Reader Preferences to Optimize News Content: A Method and a Case Study by Kanuri, Vamsi K.; Thorson, Esther; Mantrala, Murali K. is a Social Sciences article available to read on EtoBox.

It is typically read by researchers, students, and practitioners in Social Sciences.

Author
Kanuri, Vamsi K.; Thorson, Esther; Mantrala, Murali K.
Publisher
Institute for Media and Communications Management; Informa UK (Taylor & Francis); Taylor & Francis; Informa UK Limited (ISSN 1424-1277)
Published
2014
Language
EN
Field
Social Sciences

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