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What is Titan Watches Marketing Strategy Analysis about?

Titan Industries Limited entered the watch market in India in 1984 and has since become the leader in the Indian quartz watch market. By focusing on high quality quartz watches, effective branding and promotion, and expanding distribution, Titan was able to capture over 60% of the Indian quartz watch market by the 1990s. However, Titan faced increasing competition from HMT and had to modify its strategies to target rural and lower income consumers while continuing to innovate new product lines.

Author

RohitSharma

Language

EN