Can I read Contemplating Corporate Marketing, Identity and Communication on EtoBox?

Contemplating Corporate Marketing, Identity and Communication by Klement Podnar and John M.T. Balmer is a nonfiction available to read on EtoBox.

What is Contemplating Corporate Marketing, Identity and Communication about?

Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought.Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights.In a field characterized by paradoxes – unity and variety; integration and specialization – the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive.

Who reads Contemplating Corporate Marketing, Identity and Communication?

Author

Klement Podnar and John M.T. Balmer

Publisher

Routledge, 2010.

Published

2010

Language

EN

ISBN

9781315829715

Category

nonfiction

Subjects

Business, Marketing, Management