Can I read Customer Experience Management in Hospitality on EtoBox?
Customer Experience Management in Hospitality by b90.bck01 is a document available to read on EtoBox.
What is Customer Experience Management in Hospitality about?
This study explores customer experience management (CEM) in the hospitality industry, emphasizing its importance for customer loyalty and competitive advantage. It provides a comprehensive literature review, identifies key elements and frameworks for managing customer experiences, and highlights the need for collaboration across various business functions. The authors also propose a research agenda to address gaps in current CEM research within the hospitality context.
- Author
- b90.bck01
- Language
- EN