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Understanding Multidomestic Strategy by Oscar Moses is a document available to read on EtoBox.
What is Understanding Multidomestic Strategy about?
The document discusses two types of international business strategies - multi-domestic strategy and standardization strategy. Multi-domestic strategy involves customizing products and services for local markets with high responsiveness and low integration. Companies like 7-Eleven and Nestle adapt their offerings to local tastes, laws, and consumer preferences in different countries. Standardization strategy treats the global market as uniform with little variation, exemplified by companies like Coca-Cola th
- Author
- Oscar Moses
- Language
- EN