Can I read Marketing to Multi-Screen Moms on EtoBox?

Marketing to Multi-Screen Moms by Abdul Khader is a document available to read on EtoBox.

What is Marketing to Multi-Screen Moms about?

The document discusses engaging mothers as a target audience in a multi-screen world. It notes that mothers are an important demographic that influences purchasing but are challenging to reach given their media experiences across different screens at home and work. The document outlines that mothers are receptive to marketing on every screen and find advertising more useful and informative when content is consistent across devices. It recommends marketers develop multi-screen strategies for mothers to provi

Author

Abdul Khader

Language

EN