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What is Subscription Model for Eco Products in Finland about?

This thesis examines the potential for a subscription business model in Finland within the area of eco-friendly, organic, and animal-friendly products. It analyzes the advantages and disadvantages of subscription models, as well as drivers of profitability and trends. A survey was conducted of existing and potential customers of a case company to inform the design of an optimal value proposition and subscription business model canvas tailored for the Finnish market.

Author

Mohd Nadeem

Language

EN