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Rethinking Public Relations : Persuasion, Democracy, and Society by Kevin Moloney; Conor McGrath is a nonfiction available to read on EtoBox.

What is Rethinking Public Relations : Persuasion, Democracy, and Society about?

"This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than just structural but also as having an important rhetorical component. In this extensively revised edition, Moloney and McGrath dissect the nature of the modern PR industry, arguing that its idealised self-presentation should be replaced by a more realistic and credible defence of the societal value produced by advocacy and counter-advocacy. This book includes expanded coverage of PR's impact on society (through areas such as CSR, sponsorship and community relations), its relationship with stakeholders, and its role in democratic debate and public policy making. It also considers the ways in which journalism has capitulated to PR in an era of 'fake news' and 'churnalism' and, in this new edition, the role of digital and social media is examined for the first time. Maintaining the rigorous and critical stance of previous editions, this new edition will also prove accessible

Who reads Rethinking Public Relations : Persuasion, Democracy, and Society?

Author

Kevin Moloney; Conor McGrath

Publisher

Routledge

Published

2019

Language

EN

ISBN

9780429489310

Category

nonfiction

Subjects

Marketing, Management, Business