Can I read Value-based Marketing : Marketing Strategies for Corporate Growth and Shareholder Value on EtoBox?

Value-based Marketing : Marketing Strategies for Corporate Growth and Shareholder Value by Doyle, Peter, 1943 June 23-2003 is a book available to read on EtoBox.

What is Value-based Marketing : Marketing Strategies for Corporate Growth and Shareholder Value about?

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies. The original essence of the first edition has been maintained but obvious areas have been updated and revised, as well as, new areas such as technology have been addressed. The second edition of this book has been written by a ghost writer who has fully updated, enhanced and replaced statistics, case studies and other outdated content with the help of a select advisory panel, each of whom has acted as a subject expert, a guide and as part of a steering committee. The highly prestigious panels of contributors include: Jean-Claude Larreche -- INSEAD Veronica Wong -- Aston Business School John Quelch -- Harvard Business School Susan Hart -- Strathclyde Graduate Business School (SGBS) Michael Baker -- Emeritus Professor SGBS Tim Ambler -- L

Author

Doyle, Peter, 1943 June 23-2003

Publisher

Chichester ; New York : Wiley

Published

2000

Language

EN

ISBN

9785318002267

Subjects

Management, Business