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Can I read Is Marketing Defaulting Its Responsibilities? on EtoBox?
Is Marketing Defaulting Its Responsibilities? by Robert Bartels is a Business, Management and Accounting article available to read on EtoBox.
What is Is Marketing Defaulting Its Responsibilities? about?
Can marketing fulfill the broad opportunities available to it and the demands made upon it, while concentrating on a limited scope of its domain? As a discipline, it has been repeatedly redefined between the contending poles of theory and practice, specialization and generalization, established interests and global expectations. A review of its present status offers a challenge to scholars and practioners alike.
Who reads Is Marketing Defaulting Its Responsibilities??
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Robert Bartels
- Published
- 1983
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)