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The Competitiveness of On-Line vis-a-vis Conventional Retailing: A Preliminary Study by Png, Ivan is a scholarly article available to read on EtoBox.

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Previous research has directly studied whether on-line retailing is more competitive than conventional retail markets. The evidence from books and music CDs is mixed. Here, I use an indirect approach to compare the competitiveness of on-line with conventional markets. Focusing on the retail market for books, I identify a peculiarity in the pricing of bestsellers relative to other titles. Supposing that competitive barriers are lower in on-line retailing, I analyze how the lower barriers would affect the relative pricing of bestsellers. The empirical data indicates that on-line retailing is more competitive than conventional retailing.

Author

Png, Ivan

Published

2000

Language

EN