About this document
Understanding Marketing Concepts and Sales by ScribdTranslations is a document available to read on EtoBox.
The document describes marketing as the process of generating promotion and sales strategies for products or services to effectively reach consumers. It explains that marketing arises from the need for exchange between people and that factors such as cultural, political, and economic influences affect consumer behavior and business decisions. It also details some of the obligations and responsibilities of sellers in the marketing process.
- Author
- ScribdTranslations
- Language
- EN