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One hundred years after a rawboned mechanical genius transformed his vision of "a car for the masses" into one of the world's first major automobile manufacturers, a great story remains to be told. It is a multigenerational saga of fathers and sons and the epic struggle for control of an industrial empire. <p>Henry and Edsel is the first biography to focus on both the legendary founder of the Ford Motor Company and the son who led the company's transformation from successful manufacturer to business empire. Author Richard Bak offers a daring new perspective on the human drama that changed the shape of Ford. He examines the ongoing friction between Henry and Edsel over adapting to a changing competitive environment and lays bare the stark contrasts between the two men—both their personalities and their approach to the design, construction, and marketing of automobiles.</p> <p>In these pages, Henry Ford emerges as a complex and self-contradictory man who was not entirely comfortable in the new world that he had done so much to create. Renowned as an innovator, he resisted desperately needed changes in his own company—everything from painting cars any color other than black to providi

Author

Richard Bak

Publisher

Richard Bak

Published

2003

Language

EN

ISBN

9780471234876

Subjects

Management, Business

Rating

3.85 / 5 (32 ratings)

Updated

2026-03-14