Can I read Sales Genius : a Master Class in Successful Selling on EtoBox?

Sales Genius : a Master Class in Successful Selling by Fuller, Dru, Buzan, Tony, Israel, Rabbi Richard is a business book available to read on EtoBox.

What is Sales Genius : a Master Class in Successful Selling about?

The author applies the fundamental principles of psychology to the modern organization. She presents a whole range of issues such as identity, image, strategy and work design in terms of a cohesive framework. It shows how to read an organization, revealing the perceptions of customers and staff. The learning package aims to destroy the myth that salespeople are born and not made and shows of knowledge of the pain/pleasure principle of motivation will enable anyone to understand what prompts people to buy. The centre of the text is the Sales Genius Diary - a 100-day programme of activities based on the 12-traits approach.

Who reads Sales Genius : a Master Class in Successful Selling?

Author

Fuller, Dru, Buzan, Tony, Israel, Rabbi Richard

Publisher

Gower Publishing Company

Published

1999

Language

EN

ISBN

9780566082092

Category

business

Subjects

Business, Marketing, Economics

Rating

4 / 5 (1 ratings)

Updated

2026-03-14