Can I read Marketing Management Overview on EtoBox?

Marketing Management Overview by Kris Tine is a document available to read on EtoBox.

What is Marketing Management Overview about?

This document provides an overview of key marketing concepts including: - The marketing mix (4Ps) of product, price, place, and promotion. - Marketing strategies such as the production, product, selling, and marketing concepts. - The marketing process of understanding customer needs, developing a strategy, implementing a program, building relationships, and capturing value. - Market segmentation, targeting, positioning, and different marketing strategies in the digital age.

Author

Kris Tine

Language

EN