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Mobile Wallet Adoption in the Philippines by PEI YI is a document available to read on EtoBox.
What is Mobile Wallet Adoption in the Philippines about?
The study investigates the factors influencing user satisfaction with mobile wallet services in the Philippines, utilizing the Technology Acceptance Model (TAM) and the Cognition-Affect-Behavior (CAB) model. Key findings indicate that perceived ease of use, usefulness, risk, and attitude significantly affect user satisfaction, which in turn influences the intention to recommend mobile wallets. Trust was found to mediate the relationship between satisfaction and recommendation intention, while technological
- Author
- PEI YI
- Language
- EN