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Saregama India Ltd: Strategic Growth Plan by jyothi is a document available to read on EtoBox.

What is Saregama India Ltd: Strategic Growth Plan about?

Saregama needs to leverage its intellectual property and music content to become an Rs. 8 billion company within 5 years. It can pursue a traditional B2B model focusing on content acquisition and accessibility. Alternatively, it can expand into new geographies and consumer segments through products like variants of Carvaan. The recommendation is to pursue both B2B and B2C simultaneously by acquiring new music, growing digital licensing, and introducing affordable portable devices. Risks include changing cus

Author

jyothi

Language

EN