About this document
Understanding Industrial Marketing Concepts by Dev Singh is a document available to read on EtoBox.
1) Industrial marketing involves marketing products and services to organizations that will use them to produce goods or services or facilitate business operations. 2) There are four types of exchanges in industrial marketing: new production material transactions, maintenance/repair/operating supplies transactions, fabricated capital transactions, and rental/leasing transactions. 3) Industrial marketing differs from consumer marketing in that industrial customers tend to be larger organizations that make p
- Author
- Dev Singh
- Language
- EN