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What is Puma about?

Puma temporarily changed its name to PVMA as a tribute to Indian badminton star PV Sindhu, creating a viral marketing campaign that generated significant social media buzz. This strategic move aimed to honor Sindhu while entering the badminton market in India and connecting emotionally with the audience. The campaign highlights the importance of storytelling in marketing and the adaptability of brand identity.

Author

fkr8er6f8n

Language

EN