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Fisher Valley College Marketing Courses by Precious Mole Tipas ES Annex is a document available to read on EtoBox.

This thesis examines the effects of the 7Ps of the marketing mix (product, price, place, promotion, people, physical evidence, and process) on impulsive buying behavior among shoppers in selected supermarkets in Metro Manila. A survey was conducted with 300 respondents to understand their shopping habits and identify relationships between marketing mix factors and impulse purchases. The findings showed that most shoppers buy impulsively when visiting supermarkets without planning ahead. People and product f

Author

Precious Mole Tipas ES Annex

Language

EN