About this document
Marketing by Saksham Chhabra is a document available to read on EtoBox.
The document discusses key concepts related to marketing such as the definition of a market and marketing, important features of marketing like needs and wants, exchange mechanisms, and the meaning and concept of marketing management. It also compares marketing and selling and outlines different marketing strategies and philosophies like production concept, product concept, and marketing concept.
- Author
- Saksham Chhabra
- Language
- EN