About this document
Understanding Service Characteristics by Vidheeth R Manikandan is a document available to read on EtoBox.
This document discusses key concepts for classifying and understanding the nature of services. It introduces four categories for classifying services based on their interaction and customization levels. Key characteristics of services that differentiate them from goods are discussed, such as intangibility, perishability, heterogeneity, and customer participation. A strategic framework is provided for classifying services based on several dimensions, and an open systems view of service operations is describe
- Author
- Vidheeth R Manikandan
- Language
- EN