Can I read VR on EtoBox?

VR by yulingli2022 is a document available to read on EtoBox.

What is VR about?

This paper explores the impact of virtual reality (VR) on B2B marketing from a value-in-use perspective, highlighting its potential to enhance buyer perceptions during the post-purchase stage. It develops a framework that considers the moderating effects of buyer-supplier relationship complexities on VR

Author

yulingli2022

Language

EN