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PESTLE Analysis: Origins and Insights by Jazllaini Kate Capule is a document available to read on EtoBox.
What is PESTLE Analysis: Origins and Insights about?
The document summarizes the work of Francisco Aguilar, an American scholar who published a book in 1967 called "Scanning the Business Environment." The book introduced the concept of analyzing external factors that influence a business, which became known as PEST analysis. PEST stands for Political, Economic, Social, and Technological factors. While Aguilar originally called it ETPS, analyzing Economic, Technological, Political and Social factors, the acronym has evolved over time with additional factors in
- Author
- Jazllaini Kate Capule
- Language
- EN