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What is Consumer Response to Retail Stockouts about?

This document summarizes a study on consumer response to stockouts and implications for inventory management. The study aims to identify consumer responses to stockouts, especially substitution, and determine drivers of substitution that retailers can control. It also illustrates a method to estimate short-term stockout costs based on the survey results. Prior literature found stockout rates remain high and substitution is the preferred consumer response. The study surveys consumers in India to identify res

Author

ishtiaqesayed

Language

EN