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Ma T3 PGPM 7-8 by singhtarun568 is a document available to read on EtoBox.

What is Ma T3 PGPM 7-8 about?

The document discusses customer experience analytics, emphasizing the importance of understanding consumer interactions with brands throughout their journey. It covers key concepts such as buyer personas, classification problems, logistic regression, customer lifetime value, and churn analytics, highlighting how these analytics can inform marketing strategies. The document also outlines methods for evaluating customer behavior and predicting future retention and spending.

Author

singhtarun568

Language

EN