About this document
Understanding Web Series Viewer Behavior by zarmeen durrani is a document available to read on EtoBox.
The document discusses previous research on web series and the uses and gratifications theory. Studies have found that viewers use web series to fulfill emotional, cognitive, social, and habitual needs. Research has identified themes around why people use digital media, such as for social interaction, information searching, leisure, relaxation, and communication. The uses and gratifications theory examines why people choose certain media to fulfill needs and can help explain what viewers get from different
- Author
- zarmeen durrani
- Language
- EN