About this document

Conducting Effective Focus Groups by jackleen is a document available to read on EtoBox.

Focus groups involve bringing together groups of people to discuss a particular topic. They provide insights into how different groups think about an issue. It is recommended to receive training before conducting focus groups to improve the quality of findings. Focus groups are more expensive than key informant interviews but allow insights from group interactions. Effective focus groups have 6-12 participants, use open-ended questions, and are led by an experienced moderator.

Author

jackleen

Language

EN