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The document discusses fast moving consumer goods (FMCG) in rural India. It provides definitions of FMCG goods and rural markets. Some key points made are: - FMCG goods are everyday packaged consumer products like toiletries, packaged foods, and household items that have high turnover. - Rural markets in India are defined by low population, income, and infrastructure compared to urban areas but are influenced by nearby cities. - The FMCG sector in India is large and growing, fueled by economic growth, urb

Author

Swati Tiwari

Language

EN