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What is Artikel 1+ (JMP) +20 1 2026 about?

This study investigates how TikTok influences food and beverage search behavior among Indonesian Gen-Z users by examining the roles of perceived affordances, search value, credibility, and misinformation risk. Results indicate that both perceived affordances and search value enhance credibility, which in turn increases search satisfaction and visit intention, while misinformation risk diminishes the credibility-intention relationship. The findings suggest that marketers should focus on creating engaging and

Author

Franklin Marjen

Language

EN