About this document
Impact of False Advertising on Consumers by Haris Ul Mahasbi is a document available to read on EtoBox.
False and misleading advertising can negatively impact consumer behavior. A study examined how false advertising affects consumer purchasing decisions and whether gender plays a role in susceptibility. An online survey of 50 consumers found that misleading ads tend to provide overly positive claims not supported by facts, resulting in negative product experiences for customers. Regulations aim to promote truthful advertising to help consumers make informed choices.
- Author
- Haris Ul Mahasbi
- Language
- EN