About this document
Dow Corning Breast Implant Crisis Analysis by jefferkl is a document available to read on EtoBox.
Dow Corning faced a crisis when its silicone breast implants were found to potentially cause health issues. The company lost trust from key groups and over 16,000 lawsuits were filed, forcing it to declare bankruptcy. Dow Corning was unprepared for the crisis due to poor internal and external communication. Appearing on the Oprah Winfrey show could help the CEO address criticisms, but proper communication would be needed to explain this decision to employees and customers.
- Author
- jefferkl
- Language
- EN