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What is Entrepreneurial Marketing in Higher Education about?

This research article examines the impact of the nature of higher education institutions on entrepreneurial marketing behavior in Tehran, Iran. The study utilized a questionnaire to collect data from 56 active managers and found that neither the scope of business nor ownership significantly influenced entrepreneurial marketing practices. Consequently, all proposed hypotheses were rejected, indicating that traditional factors do not affect entrepreneurial marketing in this context.

Author

Amir Khazaei Pul

Language

EN