About this document
Understanding Off-Media Communication by ScribdTranslations is a document available to read on EtoBox.
The document describes the various forms of non-media communication such as sales promotion, direct marketing, and public relations. It explains that non-media spending has increased more rapidly than advertising and now represents 65% of total communication expenditures, primarily in the B to B sector. Direct marketing, particularly through email, direct mail, and telemarketing, is the largest expense item within non-media communications.
- Author
- ScribdTranslations
- Language
- EN