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Lecture Kotler Services StrategicPlanning by ajaz333 is a document available to read on EtoBox.

What is Lecture Kotler Services StrategicPlanning about?

The document outlines the principles of designing and managing services, emphasizing their unique characteristics such as intangibility and perishability. It discusses market-oriented strategic planning, including the importance of aligning objectives, skills, and market opportunities, and details the steps involved in business unit strategic planning. Key takeaways highlight the significance of strategic decision-making for competitive advantage and successful service management.

Author

ajaz333

Language

EN