Can I read Reading Graphic Design in Cultural Context on EtoBox?

Reading Graphic Design in Cultural Context by Grace Lees-Maffei and Nicolas P. Maffei is a nonfiction available to read on EtoBox.

What is Reading Graphic Design in Cultural Context about?

Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging. ** Review “In this critical yet accessible book, Grace Lees-Maffei and Nicholas P. Maffei shift the popular perception of graphic design from surface treatment to complex cultural practice.” ― D.J. Huppatz, Associate Professor of Architecture and Design at Swinburne University of Technology, Australia “ Reading Graphic Design in Cultural Context is a refreshing and insig

Who reads Reading Graphic Design in Cultural Context?

Author

Grace Lees-Maffei and Nicolas P. Maffei

Publisher

Bloomsbury Visual Arts; Bloomsbury

Published

2019

Language

EN

ISBN

9781350015586

Category

nonfiction

Subjects

Design, Art, History